Tag Archives: Jenny Craig

Big On Chocolate, Not On Fat

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I’m a little upset at how easily advertising campaigns find a way to burrow into my consciousness. If we were in one of those word association games that supporting characters on TV shows always use to help the protagonists understand what they really want, my immediate response to “3 Musketeers” would be “Big on chocolate, not on fat.”

(I know you expected me to say “Framing device used in Danny Boyle’s 2008 Oscar-winning film, ‘Slumdog Millionaire.'” Frankly, I’m surprised, too.)

That response comes before “classic literature”, “candy bar” and “Dartagnan.” Surely, I immediately associate the campaign with the candy bar, but that’s secondary; the ad is what I remember. Continue reading

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