WTF Is This?: Hershey’s Air Delight

IMG_3537[Ed. note: WTF Is This? will be a running feature in which I will eat a candy bar I’ve never had before and then talk about what I thought of it.]

Hershey’s Air Delight is a simple concept: Take a standard milk chocolate bar and add bubbles.

Basically: the seltzer water of chocolate.

The concept wasn’t altogether new for me — I’d tried versions brought back from friends returning from abroad — but this was the first time I’d seen it stateside. My dear brüder Seamus Kilbeggan and his wife gave me the Air Delight on New Year’s Eve as a gift to ring in 2015 and wish good fortune upon Breaking Off A Piece (“What the hell even is this!?” he shouted at the time). It was a surprising move for a guy who’s a goodfernuthin potato who has no respect for the fairest maiden in all the land (though not at all for his wife, who, aside from being an all-around treasure, has the patience to put up with two tomatoes who are nothing but trouble).

Before I start to get into what I thought about the Air Delight, I have to note that there are two types of people who eat a chocolate bar: the people who bite and chew, and the people who break and melt. If you’re like me, you’re a biter and a chewer, lacking the patience needed to enjoy chocolate in its melty state. But I know there’s a contingent out there with more discipline, somehow.

For the latter contingent, Air Delight is probably a misnomer. It would be more like Air Impedence To Enjoyment Why Are These Bubbles Breaking Up The Smooth? The bar’s aeration serve to make smooth chocolate melting impossible, essentially the candy version of hard beats and primal screams that would upset the hell out of Koko.

For the former, though, Air Delight is a fun little curveball. The bubbles make the candy lighter on the mouth without changing any flavor, and the texture change is at the same time different and nonexistent. By the time you’re done chewing, it feels the same on your mouth as would a regular chocolate bar that you’ve chewed — the change lies in the first couple bites, which are pleasant. And the flavor is exactly the same as a regular Hershey’s bar; there seems to be no alteration.

Coworkers who were broken pieces off felt the same way (“For some reason, this is better on my teeth.”). Positive impressions. I don’t think this will ever replace a traditional chocolate bar (s’mores and baking would ruin the aeration and it would be weird), but it’s a fun change of pace. Thumbs up.

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4 thoughts on “WTF Is This?: Hershey’s Air Delight

  1. alexpluft says:

    I have to believe the phrase “fun change of pace” means something entirely different for a man who eats candy daily.
    Thumbs up.


  2. Abby says:

    I always thought of this as a way for them to charge more money (‘cuz it’s fancy) for less chocolate.


  3. […] Aero was a lot like Hershey’s Air Delights, only the addition of CDM-style chocolate enhanced not only the candy bar’s flavour, but also […]


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